Privacy Policy

Last updated: 16 March 2026

This privacy policy explains how Situational Mutism (situationalmutism.com) collects, uses and protects your information. I take your privacy seriously.

Who I am

This website is run by Esther, a parent and independent researcher based in the UK. Contact: hello@situationalmutism.com.

What data I collect and why

1. Google Analytics (only with your consent)

I use Google Analytics 4 to understand how visitors find and use this site. It only loads after you click "Accept" on the cookie banner. Analytics data is anonymised (IP anonymisation enabled) and never used to identify you personally.

2. Your email address (if you subscribe)

If you sign up for my newsletter or request free resources, I collect your email to send you what you requested and occasional updates. I will never sell, rent or share your email with any third party. All emails include a one-click unsubscribe link.

3. Direct email

If you contact me directly, I keep your email to respond. I will not add you to a mailing list without your consent.

Cookies

This site uses cookies only for analytics, and only after your consent. See the cookies page for full details.

Data retention

Your rights

Under UK GDPR you have the right to access, correct, or delete your data, and to withdraw consent at any time. To exercise any right, email hello@situationalmutism.com. You can also complain to the ICO at ico.org.uk.

Third-party links

This site links to SMIRA, Confident Children, Anna Biavati's practice, and SM Pocket Coach. I am not responsible for their privacy practices.

Children's privacy

This site is written for parents and carers. I do not knowingly collect data from children under 16.

Contact

Questions: hello@situationalmutism.com.